Let's not be coy, we are lovers of the fine game. But we're here to ruffle a few feathers the way Daly did back in '91. RIPIT is for the new generation of golf players who don't mind stepping onto the green with Sunday game passion and a Saturday night vibe.

Golf clubs are an extension of your body, so why shouldn't they be an extension of your style? We're aiming high, and won't substitute quality or style.

Our goal is to create a range of high-performance products that are ready for pros, with a design twist zestier than margaritas on the 19th hole. Each one of our grips are thoughtfully engineered to assist in executing a flawless round, whilst looking crispier than a freshly cut fairway.